West Berkshire Council launched its CMI as part of their ambitious plans to tackle the climate crisis by becoming carbon neutral by 2030 — twenty years ahead of the government target.
Their plans revolve around key themes of sustainable transport, buildings, energy, waste and resource efficiency, and the natural environment, and they wanted to engage local people in their green transition. Their first £1m CMI helped fund new rooftop solar at council-owned sites around West Berkshire. The sites include solar power projects on council buildings and schools, cycleway improvement, tree planting and flood defence and LED lighting installation on traffic lights.
The investment caught the attention of local and national media as the first of its kind in the UK, and the council made the most of the opportunity to engage with local people throughout the fundraise and beyond. It was also the first investment to trial the idea of allowing investors to donate their investment returns back to the council to fund other hard to fund projects. 16% of West Berkshire Council investors chose to donate their first interest payments towards funding a wildflower verge restoration project carried out in conjunction with the local wildlife trust.
We are keen to work with like-minded companies and public sector organisations who want to engage people through a direct investment offer.CONTACT US
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